Building Arts Audiences

in partnership with The Wallace Foundation

AAAE is pleased to partner with The Wallace Foundation to enrich arts administration education with relevant and impactful resources on strategies for building, diversifying, retaining and engaging audiences for the arts. In April, 2015, The Foundation announced a six-year, $52-million initiative aimed at developing practical insights into how arts organizations can successfully expand their audiences.

Additionally, The Wallace Foundation has published a collection of case studies on several arts organizations that have successfully developed new audiences. Many AAAE members and colleagues use these studies as teaching tools in the classroom.


Upcoming Events

January 25, 2018 - The fifth AAAE - Wallace Foundation student forum will take place at The University of Michigan with University Musical Society. Learn more.



View The Wallace Foundation’s Press Release on the Building Audiences for Sustainability initiative.


Additional Information

In February 2016, Seattle University hosted a student forum featuring Wallace Foundation partners Pacific Northwest Ballet and Seattle Opera. Attendees discussed the arts organizations’ work on developing and attracting new audiences. See the video here.

DePaul University hosted a second student forum in partnership with The Lyric Opera and Steppenwolf Theatre Company in March, 2016.

At the June 2016 conference in Philadelphia, PA, representatives from The Clay Studio and Fleisher Art Memorial presented on their audience building initiatives and lessons learned.